Cannes Lions

ERECTILE DYSFUNCTION MEDICATION

BOB HELSINKI, Helsinki / BAYER / 2006

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A series of scenes on a street, in a park, in a bar. All seem at first quite normal, until we notice that some of the men are bent double, upper bodies limp. Finally, one of the limp men sees on the sidewalk in front of his eyes a flyer that says: ERECTION PROBLEMS? LEVITRA – MEDICINE FOR ERECTILE DYSFUNCTION.

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