Argentina had one of the longest lockdowns in the world. Airlines spent more than 9 months without flying and the discontent of those who had bought tickets at the beginning of 2020 was a constant that kept Flybondi's social media loaded with complaints.

When Flybondi was able to fly again, it had to increase ticket sales after almost a year without operations; in addition to reconnecting with an angry and frustrated public for not having been able to travel.

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected.

Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system.

We modified in our e-commerce the fares of our tickets to impossible prices, changing them in a way that made them look like an error (eliminating a number at the end of the price or running a decimal). Then, we ran a covert campaign through travel influencers that encouraged people to take advantage of Flybondi's "fare error" and buy before it was corrected.

When our stock of tickets was exhausted, we sent a mailing to all those who bought the tickets telling them that we had served them on a platter their revenge for so many months

Flybondi was flying again and the situation in which operations were resuming required the brand to reconcile with the people after 9 months of complaints.

Mainly, ticket sales had to be reactivated, but the budget for communication was zero, since the company was in a delicate situation after not operating for almost a year.

This is how the campaign was sustained through micro influencers from the travel world whom we asked to do a covert campaign to encourage people to buy on Flybondi.com, taking advantage of the error in fares before it was corrected.

Our media strategy was our e-commerce and our priceless word of mouth. The information about the fare error was quickly echoed through networks, revolutionizing Flybondi's e-commerce traffic.

To execute the campaign, the regular airfares were modified in a way that made them look like a mistake, removing a number at the end of the price or running a decimal to make the fares look like they were really the result of an oversight.

We then generated an undercover campaign with travel micro-influencers. Through them we spread the word that Flybondi had fares that had to be a mistake, encouraging people to take advantage of the opportunity before the e-commerce was corrected.

After exhausting our stock of tickets, we sent a mailing to all those who had been able to take advantage of our "mistake" fares telling them that we had served them on a platter their revenge for so many months of waiting.

Campaign continued opening happy hour fares for those who had not been able to take advantage of our "mistake", extending it for 10 days.

Ticket sales increased by 60% in the first 3 days of the action, as well as there was a growth of almost 40% in traffic on the airline's e-commerce platform after long months of almost no activity.

The campaign continued opening happy hour fares for those who had not been able to take advantage of our "mistake", giving the promotion an extension of almost 10 days.

+300k impressions

+800 comments

+70k reproductions

E-commerce traffic: grew by 40%.

Sales: increased by 60% in the first 3 days.