As a result of the global pandemic, the majority of flights across the country have been grounded over the past six months. Not only have the airlines been suffering, but also all those who make the destination what it is, from craftsmen, tea houses, excursions and more. The ‘Save your destination’ campaign is 100% focused on boosting the businesses who are part of these destinations, and whom without tourists see their income threatened, by giving passengers the possibility to buy a souvenir of the place in advance.

Flybondi’s e-commerce platform was modified to be able to help local businesses directly at the time of purchase of the airline ticket.

Argentina is one of the only countries in the world that has not yet resumed flights. The impact of this goes beyond the aviation industry, but also all those who make a living from tourism and await your arrival with enthusiasm. The idea started as a hot sale where you could purchase in advance your tickets so that you can fly once flights resume. But the success achieved has now made this an always on program for Flybondi in a way that helps ensure the culture, beauty and wellness of the destination remain despite the crisis.

All the future travellers, who wants to make their early bid.

The approach was sentimental, helpful and inspiring messages to show some kind of hope across this teerrible times.

A 100% e-commerce and social media campaign was carried out where the only objective was to tell the stories of local entrepreneurs and help them, starting with the four most frequent destinations of Flybondi – Jujuy, Bariloche, Salta and Córdoba.

It started on October and right now they are working on the 2nd part, expanding their network of partners in more than 10 extra cities.

Flybondi has reframed its efforts to stay afloat as an action to protect the jobs and livelihoods of those affected by the slump in global tourism. Since the products must be collected in person upon arrival at the destination, Flybondi ensures the new ecommerce platform isn’t simply used to buy local goods without purchasing a flight. And as countries start to reopen and people start to make plans again, Flybondi’s campaign offers consumers not just a flight, but something to look forward to.

With 80% of those who bought advance tickets also purchasing products, the program is now calling for new entrepreneurs.

More than 4 millions of interactions on Social Media.

News agencies across the world took this campaign as a world class ecommerce activation in the Pandemic. (Contagious)