Cannes Lions

ESPETADA BROCHETTE

BLACKRIVER, Johannesburg / NANDO'S / 2006

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Nando's, a chicken outlet in South Africa is renowned for its cheeky and irreverent advertising. To launch the new Espetada we were required to produce a campaign that would continue Nando's persona whileincreasing sales of its new Espetada.Campaign: To promote the Espetada - juicy chicken thighs hung on a skewer - we did a campaign around the product intrinsic; the chicken thighs hung on a skewer. Our campaign line was, 'Our chickens are well-hung'.Television: For our television commercial we produced a title sequence to a porn movie starring a chicken, which is obviously well-endowed.

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