At a time when everything is visually controlled by programs using gestures and voice commands, when companies that sell electronics, communicate almost exclusively by showing the future and progress, the real innovation was to break the scheme and go back in time to the beginning of the era of personal computers, or even further to the foundations of human – computer relationship.

The idea could be developed thanks to the revolutionized ecosystem. We used typical touchpoints, well known in the digital communication: banners, landing page and the contact form, and we turned them around. Our displays alluded to the first ad banners of the 90s, they were prepared in the unleavened style and based on the graphic art of that time.

Since the Children’s Day, during the period of just 7 days, we received over 300 faxes, few hundred answers for the contest assignment, over 15 000 people took part in the contest staying for an average of 5 minutes on the site. The Facebook campaign reached over 1 million people in 30+ target group and the display campaign had over 5% CTR!