Imagine you are a little bit too corpulent. Imagine you are going to the supermarket, loaded with shopping bags. Imagine you are trying to pass through one of those narrow turnstiles – and you are stuck.

Bad luck for you. Good business for Estetica, a new cosmetic surgery clinic. And a perfect opportunity to promote their liposuction offer. That's how the idea of using narrow passages and turnstiles as advertising medias came about - with just a little imagination.