The challenge was to deliver the message with a powerful design that could catch the audience's attention and alert them about the risks of using their devices while driving.

We used app icons which are made of letters and put them together, creating words that represent the dangers of using your cell phone while driving. The notifications would bring attention to them, and the black and white design was chosen to keep the message as simple and direct as it could be.

The series of posters was very effective as it stood out and delivered the message in a simple, clear, straight to the point way.