Cannes Lions
FOREIGN, Stockholm / ADIDAS / 2005
Overview
Entries
Credits
Description
Adidas InternationalPortugal Eurocup 2004Assignment: To create a cool, fun and inspiring website promoting the competition to teens throughout the world. The site would integrate with a TV commercial – “The Road to Lisbon”.Solution: We produced a website similar to big blockbuster Hollywood film promotions. The site gave visitors a glimpse of how the commercial was produced, with behind-the-scenes footage, photos and backstage interviews. The website also had a competition where visitors could win David Beckham’s scooter.
Similar Campaigns
12 items