Cannes Lions

EURO 2004 CAMPAIGN

FOREIGN, Stockholm / ADIDAS / 2005

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Adidas InternationalPortugal Eurocup 2004Assignment: To create a cool, fun and inspiring website promoting the competition to teens throughout the world. The site would integrate with a TV commercial – “The Road to Lisbon”.Solution: We produced a website similar to big blockbuster Hollywood film promotions. The site gave visitors a glimpse of how the commercial was produced, with behind-the-scenes footage, photos and backstage interviews. The website also had a competition where visitors could win David Beckham’s scooter.

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