Cannes Lions

Evacuation Game

DENTSU, Tokyo / SHACHIHATA / 2016

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Overview

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Credits

Overview

Description

"Shachihata" , a stamp maker developed a fun solution"Evacuation Game" .1.A bag is handed to all participants. There are stamps and tables allocated at check-points during their refuge routes. Disaster prevention knowledge is learned when they stamp their bags. The bag is complete when all stamps at all check-points are stamped.?By that time they would have at the refuge point,

2.The bag could be used for everyday use and participants could be reminded about what they learned about disaster prevention. 3.It becomes a hood at times of disaster and prevents cold and dust. 4. It becomes a sling when one injures an arm.

Execution

Bag is designed with motifs of protection from natural disaster, such as TSUNAMI, typhoon , and earthquakes. Participants appreciate sophisticated design of bags because they can create their own design with stamps at check points.

In March12.2016, Evacuation Game is released at Tokyo International Forum, in front of?citizens, the government of a municipality, and research institute who have worked for disaster risk reduction in Tohoku.

Outcome

Evacuation Game offers a fun solution and an unforgettable learning experience all at the same time.In addition, it reminds participants about what they have learnt at the drill by using the bad in everyday life.

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