3M Super Heavy Duty Tape is conceivably the strongest heavy duty tape adhesive in the market. The Client tasked the Agency to highlight and show this unique product proposition to potential buyers and increase the brand recall in the market.

We derived the core idea that adhesive tapes are usually used to stick paper on corners. Using characters of weight and sturdiness within each point-of-sale poster, we can clearly see how the strength of the heavy duty tape is depicted.

The heavy duty tape division met its objective to clearly show the product properties at any point of contact with their business partners in their collaterals from name cards to envelopes.