YANDEX, Moscow / TOYOTA / 2017
Brief: test the Toyota Land Cruiser SUVs at the limit of its capabilities and demonstrate that it can take its owner to even the most extreme destinations.
Objectives: create the unique content with wow-effect provided by Toyota Land Cruiser SUVs.
We organized the first expedition to Everest in 2015.
But no one managed to reach the peak that time because of the earthquake.
In 2016, we repeated the attempt, the cars delivered the climbers and equipment to the Base Camp, and we managed to climb up and perform the footage.
Project production took more than half a year, which included processing of 1084 photos to create 270 panoramas for 14 kilometers of the road.
For our website, we developed the special 3D model of Everest, overlapped with the ascent route and key points for user convenience.
And all the way to the top is accompanied by dubbing with a detailed story from direct participants.