Cannes Lions

VOLVO S40

LABORATORY IDEAS, Budapest / VOLVO / 2007

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Overview

Outcome

Volvo Hungary sells approx. 150 S40 models as company cars per year.

During the promotional 3 weeks they sold 23 - a very good result. They invested € 4000 (four thousand) for the project and sold 23 cars in return.

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12 items

3 Cannes Lions Awards
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