Cannes Lions
DOOMSDAY ENTERTAINEMNT, Los Angeles / NIKE / 2018
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Description
The story of a Chinese baller who wakes up to the same game and loses over and over again. Does he give up? Or does he get up and try again?
Commit To Win. Only you can decide the result of the game. But what if you’re up against failure — man’s toughest opponent — how do you beat it?
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