We created the illusion that visitors actually enter a drop of Heineken and enabled them to explore Heineken’s sustainable story from the inside out. Visitors are greeted with a shot of cool air – as if literally entering a drop. This idea of is reinforced with sound effects and light projections. Once inside, they can playfully explore Heineken’s CSR initiatives using hand gestures to open drops projected onto screens. The result? The sustainability room is now one of the most popular attractions at the Heineken Experience.

With 1700 visitors per day and 11.500 visitors per week. Spending on average 5 minutes in the drop.