The brand and agency created an opportunity with this work to create a new voice for the global brand in Australia. ‘Everyone has a thing’ was more than just a title, it was an ode to the collectors that make the brand what it is. With a focus on celebrating the individuals and unique passions , the brand sought to imbue the work with the beating heart of the individual, the passion of it’s customers.

‘Everyone has a thing’ was made for an iconic global e-commerce brand, set to redefine their Australian voice, and shaped by the diverse community of buyers and sellers who frequent the site.