In 2012 during lunchtime at an element school, a girl died. That girl had anti-allergy medicine made by Pfizer, but people around her didn’t have knowledge of allergies, didn’t know how to apply it.

Pharmaceutical companies cannot save children just by producing drags. That’s why Pfizer decided to increase knowledge of allergies among children.

The project was first implemented to an elementary school in Tokyo.

It has been approved by Ministry of Education, Culture, Sports, Science and Technology of Japan and the activity has spread to nationwide.