Cannes Lions
KARMARAMA | ACCENTURE INTERACTIVE, London / BBC / 2018
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Real pairs of friends who are children are asked a simple question: What makes you two different from each other? While the viewer can plainly see differences in race, disability and even height, the children don’t see those differences. They only talk about other less obvious differences, like what food they like, where they live, or whether they can dance. Leading to the conclusion: When it comes to difference, children see things differently.
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