Cannes Lions

Everyone's Welcome 30

KARMARAMA | ACCENTURE INTERACTIVE, London / BBC / 2018

Overview

Entries

Credits

Overview

Description

Real pairs of friends who are children are asked a simple question: What makes you two different from each other? While the viewer can plainly see differences in race, disability and even height, the children don’t see those differences. They only talk about other less obvious differences, like what food they like, where they live, or whether they can dance. Leading to the conclusion: When it comes to difference, children see things differently.

Similar Campaigns

12 items

2 Cannes Lions Awards
The Supporting Act

BLINK PRODUCTIONS, London

The Supporting Act

2018, BBC

(opens in a new tab)