Cannes Lions

EVOLUTION

INDEPENDENT IDEAS, Turin / FIAT GROUP / 2015

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Description

BULKY, HEAVY, UNSUSTAINABLE SUVS ARE ENDANGERED.

PANDA CROSS, BY USING THE STEREOTYPES OF THE MOST WELL KNOWN AUTOMOTIVE CAMPAIGNS, STARTED THE EVOLUTION TURNING THE SUV INTO CITY-SUV.

AND GIVING LIFE TO A NEW SPECIES.

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