Spikes Asia
I&S BBDO, Tokyo / YOMIURI TELECASTING CORPORATION / 2016
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Description
The Japan International Birdman Rally, which is a flight competition for
handmade man-powered aircrafts, was held for the 38th time this year. This
short animation was created as part of the promotion campaign for the
Rally. It depicts the participants’ straightforward passion for the sky with a
simple touch. Using the human evolution diagram as a metaphor, the work
tells the story of the hardships, conflicts, and mental growth that participants
will go through in preparation for the Rally. These are things that cannot be
understood merely by watching the program. The work appealed to the
audience that the program’s content can draw sympathy not only from
airplane lovers, but from all people in the midst of challenges as well.
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