Spikes Asia

EVOLUTION THEORY OF BIRDMAN

I&S BBDO, Tokyo / YOMIURI TELECASTING CORPORATION / 2016

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Overview

Description

The Japan International Birdman Rally, which is a flight competition for

handmade man-powered aircrafts, was held for the 38th time this year. This

short animation was created as part of the promotion campaign for the

Rally. It depicts the participants’ straightforward passion for the sky with a

simple touch. Using the human evolution diagram as a metaphor, the work

tells the story of the hardships, conflicts, and mental growth that participants

will go through in preparation for the Rally. These are things that cannot be

understood merely by watching the program. The work appealed to the

audience that the program’s content can draw sympathy not only from

airplane lovers, but from all people in the midst of challenges as well.

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EVOLUTION THEORY OF BIRDMAN

I&S BBDO, Tokyo

EVOLUTION THEORY OF BIRDMAN

2016, YOMIURI TELECASTING CORPORATION

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