This is one way for viewers to participate in programs. It had a specific way to see the emotion of all viewers express on the TV screen directly. Specifically, in a scene where a couple is re-united, at the most moving scene, viewers were asked to tweet asterisks ”*” and those were shown on screen in real time. Users tweeted using the official hashtag for the TV program so no special URL or site was needed. Any Twitter platform or interface would suffice.

In the 30 minutes of broadcast there were 45,000 asterisks “*” and that was reflected directly on screen in the TV broadcast and this promotion also reached over 10.1 million people on Twitter. Getting this many people to engage directly is something we consider a success.