Readers see an intriguing picture in the middle of the screen, and are asked to zoom in.

Instead of seeing a distorted image, readers end up getting a larger picture that reveals another issue connected to the first one. Readers can zoom in again to reveal yet another picture.

The last image features the magazine’s concept: “Veja. Have a deeper understanding of the world.”

The piece was downloaded more than 150,000 times.

High levels of engagement.