Cannes Lions

EXCHANGE SERVER 2003

HARRISON TROUGHTON WUNDERMAN, London / MICROSOFT / 2005

Awards:

1 Silver Cannes Lions
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Overview

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Credits

Overview

Description

We sent IT Managers a graphic demonstration of the problem that they currently faced with their system. The envelope had been "patched together" and the letter had all the benefits of Microsoft Exchange Server 2003 "bolted" and "patched" on to it.We delivered 5,627 packs and 3,829 emails to companies with 250+ PCs. A proportion of the customers who were sent the mail pack also received an outbound telemarketing follow-up call.

Outcome

So far, we have generated 76 qualified leads worth an estimated £541,230 in projected revenue.At the time of writing, 190 people have also already registered to attend an event that will showcase the product, and 131 people have registered on the site to receive a DVD for more information.

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