This brand campaign launches a new era of the B&O brand, under the banner “Exist to Create”. This platform pays homage to the constancy of care in honest materials and conscientious design choices that are at the heart of the Bang & Olufsen brand. In the campaign we take the viewer on a journey of materials, craft and design, showcasing Bang & Olufsen’s stunning new product range immersed in 3D worlds which take inspiration from each device’s mood and form.