Dubai Lynx

Extra Strong

UNILEVER, Dubai / LIPTON / 2017

Presentation Image
Demo Film

Overview

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Overview

Description

The product was an extra strong tea. We hired a 100 ton crane for one month and had the teabag (3.3m x 5m) hanging in mid-air from the extended telescopic boom.

Underneath this was the actual oversized tea box (7m x 6m). We also included a signpost mentioning that "heavy lifting is in progress".

This was an oversized 3D installation in every sense of the meaning.

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