Dubai Lynx
UNILEVER, Dubai / LIPTON / 2017
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The product was an extra strong tea. We hired a 100 ton crane for one month and had the teabag (3.3m x 5m) hanging in mid-air from the extended telescopic boom.
Underneath this was the actual oversized tea box (7m x 6m). We also included a signpost mentioning that "heavy lifting is in progress".
This was an oversized 3D installation in every sense of the meaning.
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