In a market where there are quite a few image banks how do we say that there is now Getty Images, which has a wide range of editorial pictures.

Objective:

Let every person belonging to the advertising and media and editorial industry know that Getty Images now has a wide range of editorial pictures. It's just a click away.

We arrived at the final design by simply keeping in mind who we were talking to. Most of the people we were talking to do not have much time to read and go through a wide range. But being the intellectual means it's easier to tease their mind and get them on to some thinking work. The postcards were designed having that in mind where every card was like a puzzle to solve and when they do they get the big picture in their head. And the big picture in their head is the famous picture that Getty has.

The postcards went to people who mattered. And it was welcome change to see them pinned on the board rather than in the dustbin.