Cannes Lions

GETTY IMAGES

LEO BURNETT INDIA, Mumbai / GETTY IMAGES / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

Getty Images is a leading image portal in the creative industry. But recently, it is facing increasing competition from other similar sites.Objective: To make Getty Images synonymous with visuals. Thereby, This DM was sent to creative people in different agencies. It was mainly designed to act as an immediate reminder medium. It demonstrated that visual communication is the only communication we need.

Execution

As children we have all learned to read alphabets and words through pictures. So if that is the case then visual communication is the only way of communication. So we created a typical visual book minus the alphabets replacing the alphabets with visuals of those word, This DM was mainly sent to creative people. It demonstrated that visual communication is the only communication we need.

Outcome

This DM was mainly sent to creative people. It demonstrated that visual communication is the only communication we need. It drew a good response from the target audience.

Similar Campaigns

12 items

Vh1 Supersonic: Your Musical destination

VIACOM 18 MEDIA, Mumbai

Vh1 Supersonic: Your Musical destination

2016, VIACOM

(opens in a new tab)