Cannes Lions

IMAGE BANK

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / GETTY IMAGES / 2010

Presentation Image

Overview

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Credits

Overview

Description

Leverage Getty Images positioning and corporate identity as the inspiration for brands since 1974.

Execution

Pictures have the power to inspire more abstract concepts – even company logos.Many designers consider logo design one of the most difficult challenges around.

We dramatised the role Getty Images played in inspiring and propelling some of the world's best known brands to stardom.

Outcome

March 2010, the campaign's* airing date, was a record month for Getty Images during the last 3 years.*The poster was part of the 'Inspiring brands since 1974' campaign that also ran in press ads.

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