Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / GETTY IMAGES / 2010
Overview
Entries
Credits
Description
Leverage Getty Images positioning and corporate identity as the inspiration for brands since 1974.
Execution
Pictures have the power to inspire more abstract concepts – even company logos.Many designers consider logo design one of the most difficult challenges around.
We dramatised the role Getty Images played in inspiring and propelling some of the world's best known brands to stardom.
Outcome
March 2010, the campaign's* airing date, was a record month for Getty Images during the last 3 years.*The poster was part of the 'Inspiring brands since 1974' campaign that also ran in press ads.
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