Cannes Lions

IMAGE ARCHIVE

ALMAPBBDO, Sao Paulo / GETTY IMAGES / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

With a very tight budget, GettyImages Brazil did not have the resources to make a large scale promotion. Client visits are an extremely important part of the Gettyimages customer relations and that’s where we needed to make our point. We decided to make something unusual and we made an actual kaleidoscope using only images found on Getty. As you look inside you see them multiply endlessly in an infinite number of possible combinations. This beautiful spectacle of images is a direct way to promote the massive vastness of the GettyImages archive which is constantly expanding and forever changing.

Outcome

The Kaleidoscope was sent and handed out as a promo piece to clients. At a unit cost of approximately $15, this was a very cost effective way to promote the brand to this most relevant target: the creative community. It turned out to be such a great tool for client relations/propect that, even with the limited budget, the client is planning to produce batches of the kaleidoscope all throughout 2011 and use it as its main communication piece throughout the year.

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