The creative idea relied entirely on getting the centrespread of a fashion and beauty magazine – and crucially, one that was bound using staples.

We contacted the fashion brand Very.co.uk who were about to launch their own magazine. We secured the centrespread of their first issue and even worked with Very to move the position of the staples so they were in the correct place.

The ad ran with a circulation of 400,000 reaching young people all over the UK, showing them a natural alternative to cosmetic surgery. It was picked up by several industry blogs and helped give OliElla a new presence on Twitter.