Kevin Beck is Lenovo’s Explainer of Things and in this episode of Extreme I.T. he’s here to explain the basics of keeping your computer cool. While he brings the technical knowledge, we bring the “extreme” by serving Kevin a series of progressively hotter salsas. As Kevin starts overheating, his ability to perform declines. As well as being fun to watch, this presents a perfect metaphor for the havoc that excessive heat can wreak on your computer.

We created a short explainer video featuring Kevin Beck. He explains the ins and outs of keeping your computer cool while eating salsas that steadily build in heat. From this longform video, we cut a short teaser that was published on Lenovo’s social channels to build anticipation and awareness. Shortly after that, the longform content was published on Lenovo’s YouTube channel and accompanied by posts across social channels driving to that content.

Across Facebook and YouTube, the teaser video received over 5 million impressions. The long-form video received just over 6.6K views on YouTube.