Cannes Lions

EYE ALARM

EWIT CO, Bangkok / NAMYANG DAIRY PRODUCTS CO. / 2016

Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

We created a mobile alarm app called EYE ALARM. The first feature is DESTINATION MODE. The app gets real-time traffic data and estimated time to destination from Google Maps while users are asleep. The alarm is adjusted accordingly, pending an additional 30 minutes for grooming. The second feature is EYE ALARM. According to our research, 7 out of 10 people are fully awake when the eyes are opened for at least 10 seconds. We use this method to turn off the alarm sound. For fun, users can also share the wake-up clips.

Execution

The application has been promoted mainly through the Facebook ad to reach target consumers with small budget less than USD1,000 during the first 2 weeks. We use only Facebook ad to promote the app and manage conversation in French Cafe fan page to create sharing effects to the public once they have seen the video of their friends’ faces trying to deactivate the alarm.

Outcome

• 3,000 downloads in one week

• Reached over 200,000 target audiences

• More than 20 websites talked about the app

• App owners have more time in the morning to enjoy FRENCH CAFE coffee mix

Similar Campaigns

6 items

One "Don't" Less

VOSKHOD, Ekaterinburg

One "Don't" Less

2016, CHERKASHIN MEAT FACTORY

(opens in a new tab)