Eurobest

Eye Am Unique

MARCEL, Paris / LENSCRAFTERS / 2016

Awards:

1 Shortlisted Eurobest
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

The competition between retailers of prescription eyewear is tough.

And all brands proclaim their expertise in eye’s domain.

So how can Lenscrafters, one of the largest optical chains in the world, tackle this problem?

Execution

Launch the app, take a picture, let it analyze the million shades of colors of your eyes, then discover your eye-print: an artfully designed data-visualization expressing your uniqueness.

Every minute, thousands of eye-prints were generated, shared on social networks and plugged into a geo-localized database on EYEAMUNIQUE.COM - an interactive website showcasing a real-time map of eye-color patterns from all around the world.

And one day the beautiful data visualizations truly became a piece of art. At the Paris Museum of Modern Art, an EYE AM UNIQUE big scale installation was built to help visitors from around the world create their own eye-prints, and see them displayed in the museum.

Finally, building on the incredible success of the experience, LensCrafters has decided to design and made available on-demand, an exclusive EYE AM UNIQUE range of products customizable with people’s unique eye-color patterns. Common everyday objects were turned into unique pieces.

Similar Campaigns

11 items

Extra Crispy Floatie Giveaway

WIEDEN+KENNEDY, Portland

Extra Crispy Floatie Giveaway

2019, KFC

(opens in a new tab)