Cannes Lions

OPTICIANS

TRIBAL DDB CHICAGO, Chicago / LENSCRAFTERS / 2007

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Overview

Description

After extensive customer research and identifying primary business, brand, and consumer goals, the new LensCrafters.com provides customers the latest trends, tools to select the most appropriate eyewear for their personality, detailed information about hundreds of available frames, and the ability to schedule an eye exam online. And it provides LensCrafters a marketing vehicle demonstrating their style, service, and convenience.

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