Cannes Lions

EYE DROPS

PUBLICIS BRASIL, Sao Paulo / SANOFI AVENTIS / 2006

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A guy wears a typical Jamaican cap in the colours of the Rastafarian movement: green, yellow, black and red. When the cursor passes over the pack of eye drops, the top opens and the red section of the cap becomes white, signaling the end of the eye irritation.

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