Cannes Lions

SKIN SUPPORT

FRA.FILMS, Tokyo / KOKUSAI KAIHATSU / 2004

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Overview

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Credits

Overview

Execution

The mirror is the place where you can check your look and the mirror in every corner of the city streets brings unexpected effect to the people who stare at it. We use that effect to have the message stay in your mind.

Outcome

Although the size is very small, simple and cheap, the sticker message had plenty of impact. We think the cost performance of telling the message is very low.

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