The challenge was to integrate dozens of 3D realistic animations with thousands of different speeches, that replied to what consumers thought about the car. The goal was to create a funny and unique experience and show the car’s main features at the same time.

On the website, people type a word to describe the car. We answer each interaction with an audio recording full of strong words as well as a closer view to one of the car’s features in amazing 3D animations. More than 7,000 audio recordings were created for the website so we have different answers and fun ways to show each feature of the new Punto Blackmotion.

The launch was a success. We had 1.3 million unique visitors on the website with an average of 6.5 minutes time spent by each one.