Execution: we've created an interactive mobile ad based on the Locker button function that surprises people who are reading the newspaper. As soon as someone slide the finger over the screen to turn the page, Strada Adventure bogs down in mud. But when the person presses the Locker button the car gets off easily, showing how the technology performs.

In the first two weeks of the ad distribution the number of searches for the car with the Locker technology increased by 15%.