Going back to the starting point of ad: tech, this visual was created with simplicity in mind. With “Ad” and “technology” meeting, clashing and merging, we believe that this is what serves as an inspiration to other people, generates value, and becomes a positive influence. This is what led us to coming up with the theme “Face”--where the key concept is the game “go” with black and white pieces facing each other battling over territory.

The inspiration for the visual comes from Go, the board game, with humans and digital technology facing each other in a symbolic way.

adtech is where "ad" and "technology" face each other. We characterized each session to the game, "Go."

Was able to brand Ad Tech Tokyo International as a pioneer event in the industry. Also increased participation of influential business people (board members), comprising of 45% of the total participants.