Ad targeting has become the norm online. But it has yet to reach the real world. Wouldn’t it be great if you could target outdoor ads, too?

This is the world ‘s first-ever targeted outdoor ads. based on their facial data, each consumer is shown an ad perfectly suited to them.

Here’s how the technology works.

Using Microsoft Cognitive Services, Face API determines the individual’s sex and age. It even predicts their feelings. Then a product or ad is displayed in real time perfectly suited to the individual’s personal profile and mood.

If you look tired, an ad for a vitamin drink will appear.

If you shave every day, an ad for a razor will appear.

You can even try different types of glasses,

or your face may be shown with wrinkles, followed by an ad for beauty cream.

If you look tired, an ad for a vitamin drink will appear.

If you shave every day, an ad for a razor will appear.

You can even try different types of glasses,

or your face may be shown with wrinkles, followed by an ad for beauty cream.