Cannes Lions

XBOX

MacLAREN McCANN, Toronto, On / MICROSOFT / 2003

Film

Overview

Entries

Credits

Overview

Description

Open on two guys spray painting the ground. Pull back to reveal they’re on a rooftop. Two more guys enter. A high speed chase ensues, jumping from rooftop to rooftop with lots of painting. Finally revealing that they were playing a massive game of Tic Tac Toe on rooftops.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Shadow Posters

McCANN LONDON

Shadow Posters

2019, MICROSOFT

(opens in a new tab)