Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2019
Overview
Entries
Credits
Background
There's more information about you available on your phone than in your house. Yet most people only care when their physical private space is invaded. Not when companies access their data through their mobile device, put it out for public view and profit from it.
Execution
Private Side shines a light on those moments in life when our personal space is compromised. The film is a study of a universal human behavior through relatable everyday situations where privacy matters: From hanging up signs, putting locks on doors, shutting blinds, keeping it low at a restaurant or standing on the furthest urinal in a public restroom. Ultimately reminding people that privacy in our phones should matter just as much as it does in our life.
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