A test, will Windows Mobile target demographic spread promotions virally? With a limited budget and timeline, we used voiceover and title treatments to repurpose pre-produced videos.A blogsite housed the videos while the Mobile Life Conservatory website extended the fantasy and lead to more content, entertaining users before sending them to Windows Mobile.

In two months, the videos were seeded on 41 sites, delivering 59% of plays; played 22,429 times; drove over 16,000 individuals to the viral content and were 33% likelier to be fully watched by those finding them virally, suggesting content spread by influencers worked.