Cannes Lions

Fall

MONDAY, Bangkok / POL.LT.COL. / 2017

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Overview

Entries

Credits

Overview

Description

The idea was to create a guideline in a form of “postcard” that can be placed at souvenir shops and postcard shelves.

Execution

The Postcard was sold at souvenir shop and postcard shelves near tourist attractions in Thailand.

Outcome

Post Guard helps to make tourist aware of safety tourism and decreasing the number of tourist accident effectively. The awareness of safety tourism has been rise as almost 40,000 Post Guard were picked up.

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