Cannes Lions
DENTSU KANSAI, Osaka / ADVERTISING COUNCIL / 2007
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The number of parents who do not communicate with their children is increasing. And also children are not communicating with their parents. Those children might be silently waiting for their parents to notice their S.O.S. There are a lot of things that cannot be transmitted without words. Please talk with your child.
The signs "..." and "-" mean silence in Japanese, but those are Morse code. We wanted to have the audience come to understand the meaning of this banner gradually by themselves.
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