Cannes Lions

The Study of Human Being

DENTSU INC., Tokyo / ADVERTISING COUNCIL / 2017

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Overview

Entries

Credits

Overview

Description

Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

Execution

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

Outcome

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

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