Cannes Lions

FAMILY FAVOR

DROGA5, New York / JOHNSONVILLE SAUSAGE / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

Share Johnsonville Brats with anyone, and you’ll make them feel like family. In this spot, they bring two neighboring families so close, one of them asks an unusual “favor” of his new family.

Execution

Open on a backyard BBQ, where two families are grilling together near a swimming pool, eating sizzling, delicious Johnsonville Brats. One of the families is clearly a “Sopranos”-style mob family. The mob dad stands over the grill with the other dad. Mob Dad serves up a plate of fresh-cooked brats and turns to both families.

Mob Dad: You know neighbor, where I come from, when two families share Johnsonville Brats, symbolically they become one family.

As he speaks, he pulls a sizzling brat from the grill and hands it to the other dad, who takes a moment to enjoy the aromas.

Regular Dad: We feel the same way.

Mob Dad: Good, so you won’t mind hiding that for me.

He hands him a suspicious item wrapped in a handkerchief. Regular Dad isn’t sure what it is, but it looks like evidence.

Mob Dad: Maybe in your pool house. Or underneath a loose floorboard. Or, like, if you got a cabinet, where you gotta reach around, but there’s like a shelf up there?

Regular Dad looks down nervously at the package in his hand, then looks toward his neighbor’s house. A flower delivery van is parked in front of his house, but it’s clearly an FBI surveillance van, complete with multiple satellite dishes on top. The text on the side of the van reads: “Definitely Flowers: A Totally Normal Flower Delivery Service.”

Mob Dad drones on:

Mob Dad: Or maybe, like, in your garage, behind the washing machine, where there’s a hollowed-out part of the wall, and you can reach over this way-

We transition to a beautiful pack shot of Johnsonville Original Brats, Beddar with Cheddar Smoked Sausage Links and Cheddar Cheese & Bacon Grillers in a similar poolside environment, followed by the Johnsonville logo.

Logo: Johnsonville

VO/Super: The full, juicy flavor of Johnsonville Brats. We don’t make sausage. We make family. And sausage.

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