Cannes Lions

FAMVIR HERPES TREATMENT

OGILVYINTERACTIVE WORLDWIDE, New York / NOVARTIS / 2004

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The brief for the Famvir campaign was to raise awareness of Famvir in the marketplace, and encourage the audience of herpes sufferers to talk to their doctors about Famvir. The online campaign humanises the difficult subject by showing real people in everyday situations dealing with the symptoms and emotional impact of the condition. The use of illustrations helps to soften the subject matter and allows viewers to identify with the people in the banners, and the depiction of real life adds believability.

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