“Look in the mirror, see yourself, feel good and eat life with a big spoon: Are you Bamboocha? … your image will ask you everytime you look in a mirror!”

Best copy tracking ever : spot recognition > 80% in A12-19; slogan known by > 50% in A12-49 year olds after 6 months. Strong image improvement. High acceptance, cult character: google “Bamboocha” – it is already youth slang! Hard fact: sales turned around for the first time since 2001.