Cannes Lions

The Real Ice Cold Coca-Cola.

OGILVY & MATHER COLOMBIA, Bogota / COCA-COLA / 2016

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Overview

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Credits

Overview

Description

A bottle made entirely of ice to serve Coca-Cola in it. The best way to enjoy it and a great story to tell. The idea was to use this unexpected bottle to surprise people gathering in summer locations. A Coca-Cola stand was build to attend the excited costumers that wanted to live the experience of drinking Coca-Cola of an ice bottle.

The moment of having the ice bottle in their hands didn’t last too long, because it started melting immediately, so they felt the urgency of documenting their experience and posting it all over their social networks, because this was something not everybody could have. The fact that the Ice Bottle is something special and limited added enormous value to the moment and the shared content.

This idea would enable lots of user-generated content featuring our most important asset, the Coca-Cola Ice Bottle in a moment of consumption.

Execution

A bottle made entirely of ice to serve Coca-Cola in it. The best way to enjoy it and a great story to tell. The idea was to use this unexpected bottle to surprise people gathering in summer locations. A Coca-Cola stand was build to attend the excited costumers that wanted to live the experience of drinking Coca-Cola of an ice bottle.

The moment of having the ice bottle in their hands didn’t last too long, because it started melting immediately, so they felt the urgency of documenting their experience and posting it all over their social networks, because this was something not everybody could have. The fact that the Ice Bottle is something special and limited added enormous value to the moment and the shared content.

This idea would enable lots of user-generated content featuring our most important asset, the Coca-Cola Ice Bottle in a moment of consumption.

Outcome

1.3 billion social media impressions

An earned media value of $6.500.000

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