The Cokebei3Grad site hosts a special event -collateral to the print and television campaign - named, party battle. The webuser can participate by registering - sending cost free short messages from this site to his friends with the purpose to let them vote for him.The webuser with the most hits wins a trip to London - 'his' own party. The winner - plus ten of his friends - is invited over to London for a weekend, undertakes a sightseeing tour and is being dined and wined by Coca Cola, highlighting a party at London's in-location 'home'.Criteria for registering are, age, taste in music, favourite club-wear and more personal facts like starsign, as well as a statement, why he or she should win the battle.The site gets a regular update with a visual coverage of the event, introducing the winner of each round and varying short messages.